magnifying glass, google, search engine-76520.jpg

Do not underestimate the power of a well-thought-out SEO strategy for your website! Search Engine Optimization (SEO) for accountants can turn your accounting firm’s website into a growth, branding, and recruitment tool. 

Like any other competitive industry, you must position your firm appropriately by applying top digital marketing strategies. Here, SEO comes in handy as most customers today want to find out more about your services online before deciding to buy.

Hence, properly optimized content helps you make the most out of your blog as a revenue-oriented fintech company. It ranks your firm top of the search engine results pages (SERPs), translating to increased traffic, leads, and revenue.

This article shows you the direct relationship between SEO and the excellent performance of your accounting business. Let’s get started.

What is SEO for Accountants?

SEO for accountants is optimizing your accounting firm’s website to show up more often in search engines like google for accounting keywords that address the user’s search intent. As a result, your site is visible and ranks high in SERPs, making SEO an effective marketing tool due to the consistent results. 

Google’s primary goal is to give its users relevant and high-quality content. Hence, optimizing your site accordingly makes it easy for the search engine to interpret. Consequently, it becomes easy to index it and serve it to users whenever they key in relevant search terms into the search bar.

Therefore, if you want to survive in the SEO marketing approach for your firm, you must keep up the set standards: Providing top-notch information that addresses searchers’ pain points and ensuring that your site is technically fit.

Why Do You Need  SEO for Your Accounting Firm Website?

You need SEO for your accounting practice for the following reasons:

  • Generate qualified leads
  • Improve organic reach
  • Show in local search results
  • Enhance page authority
  • Increase traffic
  • Improve visitors’ experience

Let’s look at each of the reasons hereunder. Keep reading.

1. Generate Qualified Leads

An optimized website targets the correct type of clients for your accounting firm. It helps you direct your marketing effort to drive new clients to your site who are highly likely to convert. Thus, you must determine your customers and serve them with value-adding content.

2. Show in Local Search Results

SEO improves your website’s rankings and visibility proportionately. A properly optimized site ranks high (#1) in the search engine and consequently increases its visibility. Hence, more prospects can see and click through your site. A good number of users will never go beyond page 1.

3. Increases Web  Traffic

Strategic SEO improves your organic reach: It makes your site show more often in search engine results and, thus, attracts more clients to your firm. Driving traffic to your site is the main goal of SEO. After all, you need more customers for your accounting business to excel. Hence, SEO is a cost-effective marketing strategy to reach your local audience. 

4. Enhance  Authority 

Correctly done SEO gives your website page authority (PA). It makes it high-quality, relevant, trustworthy, and value-adding to visitors. Your site’s score can range between 1-100, where a higher score indicates more authority. Getting external links from heavy-traffic and credible pages can positively influence your PA.

5. Improve Visitors’ Experience

An SEO-fit site creates a better experience for web users. A responsive site is friendly to all (mobile, laptop, and desktop) users. Consequently, it minimizes the bounce rate due to the high page load speed.  Also, the quick responsiveness encourages visitors to spend more time on your site.

What Are the types of SEO Services for Accountants Your Firm Can Use?

There are 4 main types of SEO services for accountants your firm can use, including the following:

  • Audit SEO: Assess the performance of your SEO strategy by analyzing its strengths and weaknesses. It tells how well your site is complying with the SEO best practices. Also, it provides improvement suggestions. 
  • Enterprise SEO: Focuses on the SEO strategy that improves your firm’s revenue and organic presence. It helps you compete with top accounting firms in high-volume search results. However, this accountants strategy is ideal for firms with well-established SEO approach and rankings.
  • Local SEO: Makes your site visible in the local search engine results by creating localized content and optimizing your google business profile. The strategy targets the local community residents and businesses.
  • National SEO: Ranks your accounting firm’s website at national and international level-searched keyword terms. Thus, it markets your firm’s website abroad. For instance, you can reach customers and companies across the US. that helps you to enhance your firm’s technical, on-page, and off-page.

18 SEO Tips for Accounting Firms

You want your accounting firm’s website to rank high in the search engine and attract more customers. Here are  tried and tested SEO techniques to make it happen:

  • Audit your accounting firm’s SEO
  • Setup Google My Business
  • Write quality blog posts
  • Get relevant keywords
  • Source inbound links
  • Venture into guest posting
  • Include internal links
  • Optimize your existing content
  • Boost your site speed
  • Improve your site’s technical SEO
  • Adjust on-site SEO
  • Improve your meta description
  • Enhance your website’s mobile friendliness
  • Get google reviews
  • Create local citations
  • Homepage recommendations and implementations
  • Fix your website’s issues immediately

Let’s see how each of the tips influences your site’s SEO:

1. Audit Your Accounting Firm’s SEO

Auditing your site’s SEO is analyzing your current website’s performance, search performance, and technical health. Thus, it helps you pinpoint its strengths, weaknesses, and potential in relation to its search engine performance. 

The data you get from the analysis lays a good foundation for your’s sites improvement. It shows you where you stand against other accounting firms, which is vital in developing an effective SEO marketing strategy.

2. Setup Google My Business

Setting up your google business profile allows you to control how your business appears on google maps and local business searches. That includes connecting with local customers, listing your products, posting updates, receiving online orders, and more.  

Setting up and completing your Google My Business account is essential in optimizing your local SEO profile. As a result, your firm shows up early in the search results and google-recommended maps.

3. Write Quality Blog Posts

High-quality blogs are ideal for attracting heavy organic traffic to your website; the opposite is true! Well-optimized content is relevant, value-adding, and satisfies the target audience’s search intent. 

Hence, such blog posts are highly likely to rank on the search engine’s first page as google will always pick the best for internet users.  Therefore, you must focus more on the quality of your blog posts than quantity. 

4. Get Relevant Keywords 

Writing blog posts whose topics are irrelevant to your audience has a negative effect on your traffic generation goal. Hence, you must do proper accounting keyword research to get keywords a potential client will likely use to search for services. 

Such content gains more searches. A keyword research tool shows you the search queries and can tell you how hard or easy your blog post is likely to rank on the first page of google search results. 

5. Source Inbound Links

Inbound or backlinks are hyperlinks from external sites to yours. That shows search engines that other people are content with your website content as it offers credible, useful, and value-adding information. As a result, the search engine pushes your posts to a higher ranking, increasing their visibility among potential clients.

6. Venture into Guest Posting

One way of getting relevant backlinks is guest blogging: Writing content for other people’s websites. Therefore, you can write on prominent blogs in your niche, ensuring you link your articles to your web page. That boosts your SEO score significantly.

7. Include Internal Links

Internal links are links from within your website: Links from one or several pages on your site to an article on your site. The links improve your site’s SEO. How? The more backlinks a blog post gets from the rest, the more chances it has for google to rank it higher.  

8. Optimize Existing Content

Where you already have blog posts on your site with a poor SEO profile, you can still improve them to the correct standards. Tools like Surfer can optimize your existing articles for SEO purposes. 

Hence, you’re required to key in your content, and the tool will analyze it against the top 10 google results for that keyword. Then, it’ll give you missing content and other keywords that can improve the SEO score.

9. Boost Your Site Speed

Speeding up your firm’s website improves its SEO score.  Thus, you should ensure that your site is responsive enough and friendly to mobile and desktop users. Google will rank your site higher if it gives the users a good experience. 

10. Improve Your Site’s Technical SEO 

Improving technical SEO means you make it easy for google or other search engines to find, crawl, understand, and index your pages on your site.

Such a site has all the requirements of modern search engines; consequently, it’s visible and ranks high. However, you may have to pay for web design and development as the task is indeed ‘technical.’

11. Adjust On-Page SEO 

On-page optimization refers to improvements within your website to improve its ranking position. It involves increasing the relevance of your site by including specific keywords in its text, page titles, image alt text, and the like.

Free WordPress plugins like Yoast can help: It identifies areas that require improvement and gives instructions where you may not understand the suggestion. 

12. Improve Your Meta Descriptions

Your meta description should summarize your page comprehensively. It should be attractive and give the user an idea of what to expect and its relevance to their search query.

A properly-written Meta Description creates interest in the website visitors to your content and increases the click-through rate. That informs google that your content is valuable.

13. Enhance  Your Site’s Mobile Friendliness

Approximately 60% of web users access the internet using mobile devices.  Therefore, you must ensure that your site is mobile-friendly, as google wants their clients to have an excellent mobile experience.  Consequently, you get more visitors to your site.

14. Get Google Reviews

Positive reviews are one of the best factors for boosting local SEO, as they increase your site search rankings.  Therefore, requesting your loyal clients to leave a review is advisable. Also, ensure that you ask for a review once you win an award. 

Good reviews can generate potential clients and business leads. Most people without experience with your accounting services will go to the ‘Review Section’ to see what your existing customers say.

15. Create Local Citations

One of google’s essential ranking factors is a citation. Accurate citations improve your business’s local SEO. Thus, it’s advisable to list your accounting firm in high-quality platforms and directories, including all the necessary information.

Some of the most popular platforms include better Business Bureau (BBB), Yellowpages, Thumbtack, and Yelp.

Citations improve your website search rankings and credibility, as they offer the quick location of your accounting business by internet users. That signals the search engine of its trustworthiness. As a result, you get more traffic to your site and attract more customers.

16. Use Local SEO to Enhance Your Visibility 

Properly-done local SEO increases the chances of web users finding your site in search engine results for local search. Meaning that it ranks higher in the ‘near me’ searches when a user is looking for a local accounting firm. 

Therefore, you must have your target audience in mind and consider what they may need. For instance, a web user may type ‘Accounting Services’ or ‘Small Business Accountant’ near me. If your firm shows up at the top, chances are that they’ll consider you.

17. Home Page Recommendation & Implementation

The home page is the face of your website: It should tell the visitor what to expect from your site. Thus, it should have the right information that’s up to date. 

Your accounting website’s homepage should have the correct design and all the relevant details appearing correctly. That should include the services, contacts, future events, and clients’ testimonials, among others.

18. Fix Your Website’s Issues Immediately

Fixing technical and other issues on your site as soon as they arise improves its performance. Such problems may include poor speed and user experience, incorrect/unprofessional details, and 404 errors.

Website issues give your visitors a negative user experience and can significantly hinder your ranking in the SERPs and increase your bounce rate.


SEO for accountants can be a perfect propeller for your accounting firm if you do it correctly. Therefore, you must give it maximum attention to reap the best out of it.

Search Engine Optimization is an ideal marketing strategy that can increase your website’s rankings and visibility, increase your page authority, and improve user experience. As a result, you obtain more qualified leads and drive more organic traffic your way.

Thankfully, our long list of tips provides a pool of remarkable ideas for improving your accountant’s SEO and standing out in the competitive accounting environment. So, which one do you begin with? Weigh them and pick your best.


What’s SEO and CPA?

SEO and CPA have a direct relationship, where an increase in SEO performance boosts your CPA advertising. CPA (Cost Per Acquisition) is a metric that measures the effect of marketing campaigns on revenue. It narrows down to the standards of your SEO and those of your products/services.  

What Does Beginner SEO for Accounting firms Include?

Beginner SEO for accounting firms includes the following key areas:

  • Understanding how the search engine works.
  • Learning basic SEO.
  • Researching the relevant keywords: What searchers are looking for.
  • Writing SEO content: One that ranks high in search engines.
  • On-page SEO: Clear content that search engines can easily understand.
  • Building links: Creates authority and trust from other sites.
  • Enhancing technical SEO: Get rid of any technical fault hindering Google from accessing and understanding your site.

What Are the KPIs for Accountants?

KPIs (Key Performance Indicators) for accountants are the defined and quantifiable measures the accounting industry uses to assess its overall performance. However, the metrics differ according to the accounting function of each department. They include Customer lifetime value (CLV), Customer acquisition cost (CAC), Customer retention rate, Conversion rate, and Return on investment (ROI).

How Does SEO Fit into an Accounting Marketing Plan?

SEO fits into an accounting marketing plan if it happens online. Hence, any digital marketing plan can benefit from a well-established SEO. The beneficiaries include Google Ads, websites, blogs, business listings, social media, and reviews.

What Is The Most Important Topic In Accounting?

The most important topic in accounting is financial planning: Major investments, equity financing, capital investment, cash flow impact, and retirement planning. Therefore, talking about or reviewing your client’s financial future is acceptable.

What Is the Difference Between SEO Analysis and SEO Audit?

The difference between SEO analysis and SEO audit is the metrics they measure.  SEO analysis involves discovering and verifying SEO variables’ impact on search rankings. Conversely, an SEO audit assesses the past performance of your SEO efforts.